Do Something Viral While the World is Burning

 Working in the arts while the world is *gestures at all that* means you sort of wish the arts wasn't eating itself, too. 

We are tasked as creative professionals with art to sell and bills to pay in this burning world to create things that will cut through the noise, and hop onto a signal that never stops running until the echo of our work is as loud as a memory for people who don't even know we exist.

The world is burning. Make art. Make viral content to promote the art. Repeat until the world either stops burning or finishes burning.